6.6
2011
90 min
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
“This documentary cleverly turns the camera on the pervasive nature of advertising by funding itself entirely through product placement. It uses humor to expose the inner workings of corporate sponsorship, leaving audiences more aware of the commercial landscape. The film entertains and informs, even if it occasionally lacks deeper critical analysis.”
Anyone interested in media literacy, the business of filmmaking, or a humorous take on consumer culture.
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